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Starbucks Cups

Starbucks San Diego mug: Been There Series

The San Diego mug from Starbucks' Been There Series writes San Diego in dark blue script above a bicycle, a beer glass, a taco, a jet, a horse, a palm tree and the Coronado bridge, with the words AMERICA'S FINEST CITY IN MOTION and CORONADO ISLAND on the back.

Series
Been There Series
Place
San Diego, California, USA
Type
Mug
Released
Not confirmed
Capacity
14 fl ozstandard mug size
SKU
Not confirmed

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The taco Ralph Rubio brought home from Baja

In 1978, Ralph Rubio went to Baja California on spring break, tasted a fish taco, and got the recipe from the vendor who made it, a man named Carlos [1]. He later persuaded his businessman father to join him in opening a restaurant on the site of a failed hamburger joint in San Diego [1]. The original Rubio's, on Mission Bay Drive in Pacific Beach, opened in 1983 [2]. Four decades later, in June 2024, the chain shut 48 California restaurants at once, 13 of them in San Diego County [2]. The company blamed the rising cost of doing business in the state [2]. Twenty-nine Rubio's were still open in the county afterward, the original among them [2]. The taco on the mug (6) may be a fish one.

The mug does not label its drawings, so connecting this one to the story is our reading.

What's on the mug

  1. 1
    Lettering

    San Diego in dark blue hand-lettered script across the upper front.

  2. 2
    Jet and clouds

    A jet streaks across the top edge among outlined clouds.

  3. 3
    Bicycle

    A bicycle with a blue frame stands under a gate with curling ironwork.

  4. 4
    Gate and cloud

    A blue-banded gate with scrolled ironwork frames a pale blue cloud above the bicycle.

  5. 5
    Beer glass

    An orange glass of beer with a foam top sits at the left of the front.

  6. 6
    Taco

    A taco with an orange shell sits at the lower left.

  7. 7
    Sun and house

    An orange sun with rays sits above a house with a blue roof.

  8. 8
    Palm tree Side view

    A tall pale blue palm tree stands at the left of the side view.

  9. 9
    Blue horse Side view

    A blue racehorse gallops across the middle of the side view.

  10. 10
    Orange-towered building Side view

    A building with two orange towers and a row of arches spans the upper side view.

  11. 11
    Sailboat Side view

    A sailboat with an orange sail floats at the bottom of the side view.

  12. 12
    Coronado bridge Back view

    An orange bridge on tall piers curves across the top of the back.

  13. 13
    Fighter jet Back view

    A blue jet rises with lines of exhaust beneath it on the back.

  14. 14
    Coronado Island Back view

    The words CORONADO ISLAND are lettered under a row of small blue-roofed houses on the back.

The photos show the front, one side and the back. The inside is not visible in these photos and the underside is out of view.

Collector notes

  • Our checklist lists two Been There San Diego entries, and the photos we have of both show the same artwork, so this page describes one mug. We could not find a visible difference between them.
  • The words AMERICA'S FINEST CITY IN MOTION and CORONADO ISLAND, the orange bridge and the jet are on the back, so a front-only photo does not show the Coronado half of the design.

Before you buy

The photos show the front, one side and the back, so the inside is not visible. The Coronado bridge, a jet and the words CORONADO ISLAND are on the back, not the front. Our checklist lists two Been There San Diego entries, but the photos we have of both show the same artwork.

Other San Diego mugs

Different series, different mugs. Check the series name before you buy.

Sources

  1. Los Angeles Times, Rubio's Restaurants Hopes High Tech Isn't Only Fish in IPO Sea (April 26, 1999)
  2. San Diego Union-Tribune, Hometown taco chain, Rubio's, abruptly shutters dozens of restaurants (June 3, 2024)

More Been There Series mugs

See the full Been There Series checklist →

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