Starbucks Discovery Series mugs: complete checklist

What is the Discovery Series?

The Discovery Series is a Starbucks collection of mugs and other merchandise that tells the story of each place through its landmarks, food, local activities and people. Starbucks introduced it in spring 2024 and describes its colourful, overlapping icons as "a new evolution" of its collector mugs.

How can I recognise a Discovery Series mug?

Starbucks says a green dot sits at the centre of each design as the backdrop for the place name, written in a hand-drawn typeface, and that it is the first of its global mug collections to put people in the design: each one shows someone doing a local activity. The ceramic mugs are 14 ounces.

What came before it?

Starbucks traces its collector mugs back to the City Mug Collector Series (1994), followed by the Skyline Series (2002), City Scenes (2004), Architecture (2006) and the Global Series (2008). The Been There Series was the most recent before the Discovery Series. Starbucks kept the Discovery mug's dimensions the same as the Been There mug so that they stack together on a shelf; see our Been There checklist.

What else is in the Discovery Series?

The 14-ounce ceramic mug is sold in all participating stores. Select locations also sell a 24-ounce cold cup, a 16-ounce stainless steel tumbler and a packable travel tote, and licensed stores (in grocery stores, airports, retailers and hospitals) may carry an exclusive 2-ounce demitasse ornament. Our checklist covers the full-size mugs.

Is anything hidden in the designs?

Yes. Starbucks says a Starbucks to-go cup is hidden within each design. Our photo pages mark the details of each design with numbered markers so you can compare them with your own mug.

Where did it launch?

Starbucks launched the Discovery Series in Canada in summer 2024 with Niagara Falls and Canada mugs and said it would expand across Canada and the U.S.

How many are there?

This checklist lists 216 Discovery Series mugs we know of and has a photo page that decodes what is drawn on the mug for 108 of them.

Sources: Starbucks Stories, "11 fun facts (and 1 surprise!) about Starbucks new collectible merch" (2024). Photo pages are written from the mug photos. Last updated 2026-10-18.