Discovery Series Mugs

Starbucks launched the Discovery Series, a new collection of mugs that captured the essence of each location with vibrant artwork. These mugs weren’t just souvenirs; they were pieces of a journey, highlighting local landmarks, flavors, and culture. According to product manager Holm-Ingolf Hamann, “we told a story on each mug” with authentic, joyful designs. The series kicked off in over 20 U.S. locations and will expand to even more cities across the U.S., Canada, and beyond in the following years.

For easy access to purchasing on Amazon see a few of the collages below:

For commentary on mug sets, see the following posts!

• Discovery Series – US State Mugs Major Themes