Starbucks × Peanuts: How the Collaboration Began, and the 2026 Snoopy Cup
On September 15, 2026, Starbucks launched a limited collection with Peanuts to mark the 60th anniversary of the Halloween special "It's the Great Pumpkin, Charlie Brown."1 Its centrepiece, a Snoopy glass cold cup, was reported sold out at many stores that day.2 The collection is the latest step in a partnership that began in Japan in 20223 and went global in 2025.4
| Launched | September 15, 2026, in participating coffeehouses worldwide, while supplies last.1 |
|---|---|
| Why now | It marks the 60th anniversary of "It's the Great Pumpkin, Charlie Brown," which first aired on CBS on October 27, 1966.5 |
| The collection | Ten collectible items. US prices run from $14.95 (enamel pin set) to $39.95 (Snoopy glass cold cup).6 |
| The headline item | Snoopy glass cold cup, 20 oz, $39.95, limit of two per customer.6 |
| Where | The US, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific.1 Starbucks lists Korea and ten other Asia Pacific markets and says availability varies by market.7 |
| Sold out? | KRLD, citing Bloomberg and the Seattle Times, reports the cup sold out at many stores on launch day and that some shoppers queued before 3 a.m.2 |
| Resale | KRLD reports resale listings up to $200 and, on StockX, sales at up to five times retail.2 |
| Restock | We found no restock announcement as of October 15, 2026. |
Every cup and tumbler in this collection
Why Starbucks and Peanuts, and why now
Starbucks ties the collection to the calendar. Its announcement draws a parallel between Linus waiting for the Great Pumpkin and customers waiting for the Pumpkin Spice Latte to return each year.8 "The return of Pumpkin Spice Latte and 'It's the Great Pumpkin, Charlie Brown' are both enduring signs that fall has arrived," said Dana Pellicano, Starbucks' senior vice president of Global Product Experience.1
The anniversary gives the timing. The special is a 25-minute animated Peanuts programme that premiered on CBS on October 27, 1966.5 Starbucks is one of several partners marking it: Attractions Magazine lists a Hallmark anniversary line, a pumpkin-shaped vinyl edition of the soundtrack from Craft Recordings, a "60 Years" line from The Peanuts Store, and Peanuts events at Six Flags parks.5
The characters belong to Peanuts Worldwide, which is 80% owned by the Sony Group and 20% by the family of Charles M. Schulz.1 The Starbucks lead on the project, Christine Grennan, said she wanted "to do right by the fans and make sure that it all feels really true to the characters."6
How the partnership began: Japan, 2022 and 2023
Starbucks Japan was first. After a cryptic post on September 14, 2022 set off rumours, it announced a Peanuts range the next day on the theme of happiness. The goods arrived in two drops, on September 28 and October 5: stainless steel bottles and tumblers at ¥4,900, caps, T-shirts, stacking mugs at ¥2,900 and a Starbucks Snoopy plush at ¥4,500.3
A second Japanese range followed in March 2023. SoraNews24 called it "considerably smaller" than the first and listed stainless bottles named for Lucy, Franklin, Charlie Brown, Sally and the Beagle Scouts, a Charlie Brown glass mug and a gift card.9
2025: Joe Kind Snoopy goes global
In March 2025 the partnership widened. SoraNews24 called the Japanese release Starbucks Japan's third Peanuts tie-up, built around Joe Kind Snoopy, an original persona created to promote kindness. It reported the collection was released in 85% of the countries where Starbucks operates, with some goods exclusive to Japan, and tied it to Starbucks' Global Month of Good.10
In the US, Starbucks announced the range on March 24, 2025 and said Joe Kind Snoopy was "available exclusively at Starbucks." Three drinkware pieces went on sale on March 25: a 24-ounce plastic cold cup ($19.95), a 16-ounce stainless steel tumbler ($29.95) and a 14-ounce ceramic mug ($17.95).4 In Japan, a white 473 ml reusable cup cost ¥800 in stores, while stainless bottles and tumblers sold on the online store for ¥5,500 to ¥5,900.10
2026: the Great Pumpkin collection
The 2026 collection is larger and more expensive than the 2025 one. In the US the ten pieces are:6
| Item | US price |
|---|---|
| Snoopy glass cold cup (20 oz; green scarf, orange beanie, Woodstock straw topper; limit two) | $39.95 |
| Stainless steel cold cup (24 oz; Lucy and Snoopy) | $32.95 |
| Great Pumpkin tumbler (16 oz stainless steel, with gift box) | $32.95 |
| Cold cup (24 oz; Charlie Brown among fall leaves, Snoopy straw topper) | $27.95 |
| Ceramic mug (14 oz, with gift box) | $29.95 |
| Stainless steel tumbler with Woodstock charm (16 oz; dancing Snoopy) | $32.95 |
| Snoopy plush | $34.95 |
| Mini tote | $29.95 |
| Bag charm | $16.95 |
| Enamel pin set | $14.95 |
Rewards members in the US could also buy clothing and a scarf on Starbucks Shop, and two app-only drinks, a Charlie Brown Mocha Frappuccino and a Snoopy Cookie Frappuccino, appeared in the Starbucks app.8 The Asia Pacific announcement describes the line-up with slightly different names, including a plastic cold cup and a ceramic mug, and adds that availability varies by market.7
Is it new, sold out, in demand?
New: yes. It launched on September 15, 2026, for a limited time while supplies last.1
Sold out: KRLD, citing Bloomberg and the Seattle Times, reports that the glass cup sold out at many stores the day it launched, that some shoppers lined up before 3 a.m., and that in North Texas stock was already thin by Tuesday afternoon. It also reports that "Starbucks Snoopy" ranked among the top US Google searches over 24 hours, according to Bloomberg citing Google Trends.2
Resale: the same report puts resale listings at up to $200 and StockX sales at up to five times retail.2 Those are the outlet's figures, not ours.
Restock: we found no announcement. The nearest precedent is the Bearista glass cup, which sold out in under a day in November 2025; Starbucks apologised at the time11 and announced eleven months later that the original would return, with timing to be announced.12 We do not know whether Starbucks will do the same for the Snoopy cup.
If you are looking for one
The reference points are Starbucks' own prices in the table above. Glass collectible cups attract copies; our guide to real and fake Bearista cups covers what collectors say to check and where their advice conflicts. Most of that applies to any glass cup bought from a resale listing.
Sources
- Starbucks, Starbucks and Peanuts celebrate fall with a global merch collection inspired by 'The Great Pumpkin' (Sept 3 2026)
- KRLD / Audacy, Starbucks Snoopy cup sells out, hits $200 on resale sites (Sept 2026)
- SoraNews24, Starbucks x Snoopy collection debuts in Japan! (Sept 15 2022)
- Starbucks, Starbucks and Peanuts unveil exclusive Snoopy persona, Joe Kind Snoopy (Mar 24 2025)
- Attractions Magazine, The Great Pumpkin turns 60 (Sept 15 2026)
- Starbucks, Do a happy dance! See the new Starbucks + Peanuts fall collection (Sept 15 2026)
- Starbucks Stories Asia, Starbucks celebrates Autumn across Asia Pacific with Snoopy and the Peanuts Gang (Sept 3 2026)
- Quartz, Starbucks Peanuts fall collection launches September 15, 2026
- SoraNews24, Starbucks x Snoopy collaboration is coming to Japan for a limited time (Mar 22 2023)
- SoraNews24, Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan (Mar 18 2025)
- Fortune, Starbucks apologizes (Nov 7 2025)
- Starbucks, 2026 holiday merchandise (Oct 5 2026)